Ideologies are usually present in media texts. These ideologies are communicated to audiences either implicitly or explicitly. For instance, newspapers and TV reports usually convey them across explicitly but occassionally convey them implicitly - it depends on the topic that is being broadcasted.
Ideologies are general ideas and ways of thinking. They are created from a person's ethic; their views of right and wrong. When an ideology is created, its importance is determined based on how many other people share, follow or support that ideology.
The more people agree, the more likely an ideology will become the dominant ideology. Dominant ideology is what the majority of people in society follow. However, some people disagree with the dominant ideology and turn against it. Usually they form what is called and opposing ideology, which challenges the dominant counterpart.
Both ideologies compete for dominance.
The following diagram illustrates the difference in values between competing ideologies:
Ideology is a big part of politics - both left wing and right wing have seperate ideals:
In narratives, there are two theorists who suggest that narratives are constructed in different ways. These are the conventional narrative theories:
Vladimir Propp's Theory of Narrative:
Propp suggested that characters took on the role of narrative 'spheres of action' or functions. From a study, he came up with seven different character types:
-THE HERO-
-THE VILLAIN-
-THE DONOR-
-THE HELPER-
-THE PRINCESS-
-THE DISPATCHER-
-THE FALSE HERO-
Characters may fulfill more than one sphere character type, for example the dispatcher may also be the helper.
Tzvetan Todorov's Theory of Narrative:
Todorov suggested that conventional narratives are constructed in five stages:
1. A STATE OF EQUILIBRIUM AT THE OUTSET
2. A DISRUPTION OF THE EQUILIBRIUM BY SOME ACTION
3. A RECOGNITION THAT THERE HAS BEEN A DISRUPTION
4. AN ATTEMPT TO REPAIR THE DISRUPTION
5. A REINSTATEMENT OF THE EQUILIBRIUM
This type of narrative structure is very similar to us and can be applied to many 'mainstream' film narratives.
Ideologies are general ideas and ways of thinking. They are created from a person's ethic; their views of right and wrong. When an ideology is created, its importance is determined based on how many other people share, follow or support that ideology.
The more people agree, the more likely an ideology will become the dominant ideology. Dominant ideology is what the majority of people in society follow. However, some people disagree with the dominant ideology and turn against it. Usually they form what is called and opposing ideology, which challenges the dominant counterpart.
Both ideologies compete for dominance.
The following diagram illustrates the difference in values between competing ideologies:
Ideology is a big part of politics - both left wing and right wing have seperate ideals:
Left Wing Ideology:
Right Wing Ideology:
In narratives, there are two theorists who suggest that narratives are constructed in different ways. These are the conventional narrative theories:
Vladimir Propp's Theory of Narrative:
Propp suggested that characters took on the role of narrative 'spheres of action' or functions. From a study, he came up with seven different character types:
-THE HERO-
-THE VILLAIN-
-THE DONOR-
-THE HELPER-
-THE PRINCESS-
-THE DISPATCHER-
-THE FALSE HERO-
Characters may fulfill more than one sphere character type, for example the dispatcher may also be the helper.
Tzvetan Todorov's Theory of Narrative:
Todorov suggested that conventional narratives are constructed in five stages:
1. A STATE OF EQUILIBRIUM AT THE OUTSET
2. A DISRUPTION OF THE EQUILIBRIUM BY SOME ACTION
3. A RECOGNITION THAT THERE HAS BEEN A DISRUPTION
4. AN ATTEMPT TO REPAIR THE DISRUPTION
5. A REINSTATEMENT OF THE EQUILIBRIUM
This type of narrative structure is very similar to us and can be applied to many 'mainstream' film narratives.
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