We have targetted our teaser trailer towards audiences above the age classification of 15 due to some language, violence and adult themes (which would be included in the actual film).
This product's demographics:
Male:Female ratio - 7:3
Age range - 15-24
British:International ratio: 6:4
This product's psychographics:
Interests in crime/espionage (films with noir-style particularly)
Particularly like rock and electronic music
Go to shops such as HMV, Topman and Primark.
We carried out a questionnaire to collect data on our target audience including their demographics and psychographics which would help us with our teaser trailer's production.
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